I stay updated on Instagram and TikTok trends by consistently engaging on both platforms daily. I pay close attention to trending audios, hashtags, and formats on my For You page and Reels feed, and I analyze what top creators and brands are doing successfully. I also test trends myself to see what resonates best with my audience, while keeping track of platform updates and insights to stay ahead of changes in the algorithm.

What attracts me to influencer and social media marketing is the ability to connect with people in a genuine way while creatively telling a brand’s story. I love creating content that feels real, relatable, and impactful, and seeing how it can inspire trust and engagement within a community. Social media allows me to blend creativity, strategy, and communication while building meaningful relationships between brands and audiences. I’m especially drawn to how influencer marketing turns everyday experiences into powerful marketing tools that feel personal rather than forced.