She/Her
Vida
I’m a third-year marketing major at SDSU, eager to explore new and exciting opportunities that will shape my future career. With a bubbly, outgoing personality, I’m always ready to dive into projects.
Endorsements
UGC Creator
Campus professional
About Me
San Diego State University
San Diego, CA, USA
Interests
Interview Questions
Black Rifle Coffee Company
Brand Ambassador for Black Rifle Coffee Company
After learning about BRCC, Which groups on campus would you prioritize that best resonate with our brand & Product?
To effectively promote Black Rifle Coffee Company on campus, I would prioritize engaging with student groups that align with the brand’s values of discipline and an active lifestyle. Prioritizing fitness and outdoor clubs, including weightlifting, CrossFit, and hiking groups, would be ideal targets since BRCC’s high-caffeine coffee supports an active lifestyle. Business and entrepreneurship clubs could also be valuable, as BRCC’s veteran-founded story is an inspiring case for those interested in leadership and business growth.
Black Rifle Coffee Company
Brand Ambassador for Black Rifle Coffee Company
Can you share a time when you successfully promoted a product or brand on social media?
During my time as a C4 Energy Drink Marketing Ambassador, I used social media to boost brand engagement by capturing interview videos and photos of students enjoying the product around campus. By posting fun energy videos of students testing out the product, I helped create a connection between the brand and its target audience. Collaborating with other ambassadors, we executed marketing campaigns that encouraged students to share their experiences online, expanding C4 Energy through word-of-mouth and user-generated content.
Similarly, as a Marketing Ambassador for Rethink Ice Cream, I used social media to promote the brand by reaching out to campus clubs and organizations and presented through Google Slides. I showcased the product’s unique health benefits while engaging with students in interactive Q&A sessions at the end. By designing visually appealing materials, I encouraged customers to try our product. Both roles taught me how to create meaningful brand interactions that drive engagement and sales.
Black Rifle Coffee Company
Brand Ambassador for Black Rifle Coffee Company
How would you creatively engage with Students on campus to increase brand loyalty?
To increase brand loyalty for Black Rifle Coffee Company on campus, I would focus on interactive events, social media engagement, and fun perks for students. Hosting sampling pop-ups at busy spots like the gym or student union would give students a chance to try the brand while participating in fun challenges or interview questions. Especially during midterms and finals week, I’d organize to provide free coffee to late-night studiers. Partnering and engaging with clubs on campus would also build connections with students who want to align with the brand’s mission.