A few brands that I love following and keeping up with on social media include: Coach, Summer Fridays, Aerie, Chipotle, Owala, Princess Polly, Skims, and Poppi. Each of these brands has uniquely set itself apart, yet they are still staying true to their brand while taking on new trends.

In a recent marketing campaign for my business fraternity, our goal was to attract new members and increase interest during rush. To make our social media more engaging, I proposed creating a “Day in the Life of a Business Student” series. This concept helped break down the intimidating stigma around business fraternities by showing that, at the core, we’re just college students with similar daily routines. By making the content relatable and authentic, we reduced the pressure some potential members might feel and encouraged more people to connect with us. This approach helped humanize our brand and made our fraternity more approachable, which was reflected in increased social engagement and interest during rush.

I tailor my approach based on the platform and the preferences of that specific group. For a younger audience, I leverage platforms like TikTok and Instagram, where they spend a lot of their time. On TikTok, I’d focus on fun, authentic content like “get ready with me” videos that showcase the product in use, incorporating trends and popular sounds to boost engagement. For Instagram, I’d create aesthetic lifestyle photos and influencer-style posts that highlight how the product fits seamlessly into their everyday lives. By combining relatable content with visually appealing posts, I aim to inspire and motivate the audience to connect with the brand and ultimately make a purchase.