Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Building a brand is content that engages the audience and keeps them entertained while driving purchase would be more so explaining the benefits and being more persuasive.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
A taste test interview with students on campus trying the product.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
By engaging with audiences and honing in on the major benefits of the product.







