Finding viral videos is like being a detective—you look for patterns, trends, and that spark that makes people hit share. I start by keeping a close eye on platforms like TikTok, Instagram, and YouTube, paying attention to what’s trending in the skincare and beauty space. I also use tools like Google Trends, social listening platforms, and even good old-fashioned audience feedback to spot emerging topics or formats. But from experience, the real trick is understanding why something goes viral—whether it’s a relatable moment, a surprising twist, or something controversial. It’s all about creating content that not only grabs attention but also feels authentic and shareable.

iPhone 12 Mini

Extrapolating video ideas from other examples is one of my favorite creative challenges, and it’s something I’d love to bring to SkinIQ. I start by analyzing what’s already working in the skincare and beauty space—whether it’s trending formats, engaging storytelling, or viral hooks. Then, I think about how to adapt those ideas to align with SkinIQ’s mission and voice. For example, if I see a successful “day in the life” skincare routine video, I might brainstorm how to tailor it to highlight SkinIQ’s innovative tools or products, making it both educational and relatable for your audience. I’m all about blending proven strategies with fresh, authentic ideas to create content that not only resonates but also drives engagement and builds trust. At SkinIQ, I’d be excited to bring this approach to life, helping your audience feel inspired and informed while showcasing the brand’s unique value.