I think what makes me a good fit is that I am not coming at this as someone who just learned what a founder-led brand is. I am building one. Maison Muñoz is something I have been developing through the Tyree Innovation Fellowship at Trinity, and I have won pitch competitions for it, which means when I reach out to a founder about Amplify Add to Cart I can speak their language honestly rather than using a script that sounds like it came from a marketing deck. I know what it feels like to care deeply about a product you built from scratch and to want it to get in front of the right people, and that context changes how I write outreach. It becomes a conversation between people who get it rather than a cold ask. On the practical side, I have done real outreach before, through Halo Hats, networking, and internship inquiries, and I learned that the difference between a reply and silence almost always comes down to whether the message feels like it was written for that specific person. I am most comfortable in written communication and think that is actually where outreach converts best anyway, since a well-crafted LinkedIn message or email gives a founder the space to read it on their own time and respond when it is right for them. I am also organized, responsive, and good at tracking moving pieces, which matters as much as the writing itself when you are managing outreach volume across multiple brands for a live event.

Yes, across a few different contexts. With Halo Hats, I reached out to potential partners, donors, and community members to build the organization from scratch, which meant writing cold outreach and figuring out how to communicate the mission in a way that made people want to get involved. I have also used LinkedIn and email for networking, connecting with professionals in fields I am interested in, following up after events, and building relationships that were not transactional but genuinely ongoing. And through internship inquiries I learned how to write outreach that is direct and personal without feeling like a form letter, since the difference between a reply and no reply usually comes down to whether the message feels like it was written for that specific person or just blasted out. What ties all of those together is that I have learned outreach works when it leads with something relevant to the other person rather than just what you need from them, which is exactly the approach I would take researching and contacting founder brands for Amplify. A founder who built something they care about responds to someone who clearly looked at what they built, not a generic pitch.

The first thing I look for is the material itself, since with cotton wipes the whole appeal is that they should feel soft and gentle on skin rather than thin, scratchy, or plasticky like a lot of synthetic wipes do. Closely tied to that is durability, because a good wipe should hold together when you actually use it and not pill, tear, or shed fibers. Moisture balance matters a lot too. A wipe that is too wet feels like it leaves a film, and one that is too dry does not actually clean, so I look for that middle ground where it feels fresh and then leaves skin feeling clean rather than sticky or coated. Ingredients are a real factor for me, especially for something used on the body, so I pay attention to whether it is gentle, not heavily perfumed, and unlikely to irritate sensitive skin. Scent fits in here as well, where light or neutral is good and an artificial chemical smell is a red flag. I also care about the packaging, specifically whether the seal actually keeps the wipes from drying out over time, since that is a common failure point. And given that this is a cotton product, I pay attention to the sustainability angle too, like whether the material is biodegradable or responsibly sourced, because that is often part of why someone chooses cotton over synthetic in the first place. Altogether, the best cotton wipe is soft, sturdy, properly moist, gentle in its ingredients, and well sealed, and that combination is exactly what I would be evaluating with Raan.