What's your favorite brand right now & why?
Charlotte Tilbury because they have very high quality products that are affordable. It connects celebrities to the regular consumer in a way. It’s a very reputable brand right now that celebrities use it and admit to using it without getting paid to say it. In celebrity makeup tutorials, they don’t have a problem admitting that they use a 50 dollar product versus a 100 dollar product. It’s something that your average consumer can also go out and buy and feel like they are worth a million bucks without breaking the bank.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus on creating relatable and current content that relates to our target market
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
I think product testing or sending our PR packages excites the target market for Poparazzi. Also incentives like money or gift cards will get people to want to work with us.