She/Her
Victoria
I’m Victoria MacGregor, founder of MacGregor Media. With 4+ years of experience, I help brands grow through creative, strategy-driven social media that converts.
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About Me
Miami University
Oxford, OH, US
strategic communications, Global and Intercultural Studies
Class of 2022
Graduated
Cleveland, OH, USA
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Interview Questions
RhondaRita
Beverage Promotions Specialist
Are you of legal drinking age?
Yes, I am 27.
RhondaRita
Beverage Promotions Specialist
What strategies do you use to effectively promote a product on social media?
Similar to my last answer, in every post I want to answer who we are, what we do, who we cater to, and provide value.
This can be done through different types of content with different objectives. For reach, relatable content. For engagement, interacting with your community. For website traffic, focus on a CTA. For overall sales, food and sensory marketing.
RhondaRita
Beverage Promotions Specialist
How would you excite customers about a new beverage product?
Post community- building content. Sell a mood and solve a pain point.
In this day and age of social media, the content that performs well is content that appeals to your target audience through value. We need to answer the question - why should we care?