My process for creating engaging digital content starts with understanding the target audience and the platform I’m creating for. I begin by identifying what resonates with that audience, whether it’s a trend, a pain point, or a moment of inspiration. From there, I brainstorm ideas that align with the brand’s voice and values, and then develop a content plan that includes visuals, messaging, and timing. I often incorporate storytelling, current trends, and interactive elements to boost engagement. Once the content is live, I monitor performance and feedback to refine future strategies.

I stay updated on the latest social media trends and changes by consistently monitoring platforms like TikTok, Instagram, and LinkedIn, and following industry newsletters, blogs, and creators who specialize in digital marketing. I also pay attention to platform updates, algorithm shifts, and trending formats or sounds. By combining this research with audience insights, I’m able to quickly adapt and incorporate relevant trends into content strategies that stay fresh and engaging.

I naturally gravitate toward beauty and skincare brands on social media. I’m drawn to content that’s visually appealing, educational, and authentic, especially when it highlights product benefits through real routines or transformations. I love seeing how brands build trust through storytelling, user-generated content, and influencer collaborations that feel genuine.