One avenue to engage and source new creators is to utilize influencer marketing platforms, such as Grin or AspireIQ, to filter and search for influencers based on specific criteria such as audience size, engagement rate, demographics, and content style. Another method is by utilizing existing networks to ask for recommendations from industry peers, colleagues, or brand advocates. Third method is to collaborate with micro-influencers who provide a niche and a cost-effective way to reach an audience with a higher level of engagement.

As a manager for a small Tiktok baking account, I found that success was defined by follower growth, higher engagement rates, improved website traffic from social platforms, and an enhanced brand reputation. Using a data-driven appraoch, I actively analyzed social media metrics, such as such as reach, impressions, and click-through rates, to improve future engagements. Futher, effective communication of my brand's message is important to seek a consistent following and secure brand loyalty.