During my internship at Alt Elle, a women’s sports startup in London, I worked with a team that included marketers, content creators, and external partners from various women’s sports leagues. One specific campaign was promoting a global tapeball event in Sri Lanka. I collaborated closely with the content team to develop clear messaging while liaising with league representatives across Europe to ensure the campaign was relevant to diverse audiences. Regular check-ins helped us adapt our approach based on feedback, which ultimately increased engagement and interest from multiple international teams. Another example was during my DEI internship on campus, when I supported the university's Black History Month programming. We hosted legendary poet and activist Nikki Giovanni as our keynote speaker. I worked with the DEI office, student orgs, and the campus communications team to co-develop the promotional strategy. I helped write copy for emails, created print materials, and coordinated with student leaders to spread the word across affinity spaces. The event had one of the highest turnouts of the semester, and it was a powerful example of how collaborative outreach, when done intentionally, can drive strong engagement.

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This past semester, as a Brand Development and PR Intern at a women’s sports startup in London, I worked on promoting a global tapeball cricket tournament in Sri Lanka. The goal was to engage women’s teams across Europe to travel and compete, which was a challenge, since tapeball isn’t widely known outside South Asia, and I wasn’t familiar with it myself at first. I spent time learning about the sport and worked closely with the Sri Lankan organizers to shape messaging that would resonate with clubs in the UK, France, and Germany. We highlighted the event as both a competitive opportunity and a cultural experience. It was a crash course in promoting something unfamiliar to a new audience, and by the end, we secured serious interest from several teams across Europe.