A creative way I’d lead sampling efforts is by hosting a Day to Night ColourPop experience both on and off campus. I’d guide participants through creating a daytime look using a few key products, then show how those same products can be layered or repurposed for an evening look. This highlights ColourPop’s versatility while making sampling feel interactive, educational, and fun.

I would engage my audience by naturally incorporating ColourPop into my everyday routine while also showcasing how the products elevate event looks and college activities. For example, I’d highlight how the Super Shock Shadow is perfect for an effortless inner-corner pop on nights out, while still being easy and wearable for everyday looks. Showing the versatility of ColourPop’s wide product range helps my audience see how the products fit seamlessly into both casual and special moments.

I love that ColourPop is affordable without ever compromising on formula. Being an LA-based brand, their products feel thoughtfully made from the pigmentation and textures to how seamlessly everything blends. I also really appreciate the variety across their product range; there’s truly something for everyone.