The Bonbuz persona is Fun, Energized, and Nostalgia. It inspired people to discover a new way of enjoying your drink with healthy ingredients and giving you a little boost for the day without harming your health and wellness. And Bonbuz has shown their community how to have fun with the drink on their social platform. We can translate that "fun without bad experience or consequences on your health and wellness" to TikTok, by creative storytelling and making relatable. For example, we all have bad experience with hangover and we never want to experience that but still want to have fun. We can show this through storytelling of an user who uses our drink and share their experience in the most authentic way.

Female Founder Collective's mission is to empower female owned and led businesses to positively impact the communities. It's a great place where women can learn from each other experiences and paths. As a TikTok consumer, I always feel inspired by the short videos of women being interviewed and shared their knowledge and wisdom about their success journey. The Female Founder Collective has built a strong community of female founders and that's an advantage to take on. Consumers on TikTok love hearing real experience sharing from different people from different backgrounds, more than from the celebrities, because it brings an organic story-telling.

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