Interview Questions
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
I really love when at christmas time, some beauty brands give influencers an advent calendar containig all of their products. This way, the influencer has to show each day for 25 days the calendar to their followers. By doing that, a major rate of people will search for the brand and some will convert to clients. I believe that this is an awesome investment from the brand perspective.