My primary social media audience is college-aged students and young adults. I focus on creating content that resonates with their interests, routines, and values by keeping it relatable, visually engaging, and conversational, while staying aligned with current trends and platform culture.

I’ve contributed to planning, creating, and posting content such as photos, short-form videos, and promotional graphics, with an emphasis on showcasing real experiences and moments rather than overly produced content.

I’m comfortable working with trends, writing captions, coordinating posts, and using feedback and engagement to refine future content. My experience has helped me to understand what goes into creating engaging social media content.

I would focus on creating authentic content through focusing on relatability and engagement. Students often engange with short term content that feels relatable such as behind the scenes moments and day in the life posts that reflect their experience or provide motivation. I would also prioritixe listening and interaction by encouraging student voices, responding to feedback and adapting content based on engagement.