As a college student, important considerations when reviewing a product include affordability, quality, and functionality. I prioritize products that offer good value for money, are well-made, and meet my specific needs. User reviews, brand reputation, and sustainability also play a crucial role in influencing my purchasing decisions.

To recruit students to the event at Ulta with Mark Cuban and Youthforia's founder, Fiona Co Chan, we will employ a comprehensive and engaging approach that resonates with the college student demographic. Firstly, we will design visually appealing and attention-grabbing flyers that showcase Mark Cuban and Fiona Co Chan alongside the vibrant Youthforia brand logo. These flyers will be strategically distributed across the campus in high-traffic areas, such as student centers, dormitory bulletin boards, and popular study spots, enticing students to discover the joy of Youthforia's beauty products and the opportunity to meet the renowned entrepreneur, Mark Cuban, and the brand's visionary founder, Fiona Co Chan. Simultaneously, we will harness the power of social media to amplify the event's reach and impact. Through compelling and shareable posts on Instagram, TikTok, and Facebook, we will communicate the essence of Youthforia – the celebration of childhood bliss and the magic of beauty products that invoke moments of happiness. By leveraging relevant hashtags and encouraging students to share the event details with their peers, we aim to generate buzz and excitement surrounding the event. Additionally, we will collaborate with beauty influencers and campus ambassadors who are passionate about all things beauty and community engagement, enlisting them to spread the word and create authentic connections with their followers. Ticket giveaways, contests, and exclusive updates will incentivize participation and foster a sense of exclusivity, enticing students to attend the Ulta event and embrace the spirit of Youthforia's universal joy. Through this multifaceted strategy, we aim to cultivate a vibrant and enthusiastic audience, ensuring a successful and memorable event that celebrates the magic of beauty and evokes the cherished memories of youthful happiness.

I would collaborate with sororities at the University of Alabama to organize health and wellness events, skincare workshops, and distribution points on campus. Through a social media campaign, university communication channels, and partnerships with health centers, we would promote the initiative to distribute the 300 Aquaphor products and raise awareness about proper skincare within the campus community. Incentives and gratitude would be expressed to encourage participation and continued support in future endeavors.