What excites me about BUNKY is how it makes healthy snacking feel fun and real. I’ve always loved snacks, but because of my workouts and lifestyle, I usually have to hold back or settle for something that doesn’t actually taste good. Having something that’s both delicious and packed with protein makes such a big difference in my day.

Additionally, I believe I match BUNKY’s voice because I think in stories and visuals. I’ve spent a lot of my time designing, writing, and curating a visual brand identity for social platforms. I understand how to communicate tone, mood, and lifestyle through imagery and copy.

To make healthy or functional products feel aspirational instead of preachy, I think the focus should shift from telling people what’s good for them to showing how it naturally fits into a lifestyle they want to live.

Taking Rhode as an example again, their campaigns never feel preachy because they focus on showing real, casual moments like vacation photos, getting ready, coffee runs, with the new shade name or packaging subtly featured in a lifestyle shot instead of a hard sell.

For brands like BUNKY, I think the key is to make “healthy” or “functional” products blend into the lifestyle people already want, rather than trying to convince them to change it. Brands that do this well highlight balance, enjoyment, and aesthetics instead of guilt or discipline. When people can see themselves in the brand’s story, it automatically becomes desirable instead of forced.

I think Rhode does social media extremely well. Their strategy balances aesthetic minimalism with relatability, which helps them stand out in a crowded market. Their campaign visuals are simple yet memorable, perfectly timed with trends, and make the brand feel like a “sister,” approachable and familiar, but still aspirational enough to want to be part of and get people talking. UNKY could apply a similar approach by making its social media a space that feels authentic, approachable, and creatively consistent, using storytelling and visual cohesion to express its brand values and connect more deeply with your audience.