In a way, it would attract customers into the product. Advertising through design, providing freebies like stickers, tote bags, and water bottles can enhance their experience and what's special about scent is that if it's distinct, it will be remembered far more than any branded product.

It provides options. In a world of technology and advancements, it's nice to have choice in what we wear, dress, and style. Especially with Gen Z, the generation of expression and breaking stereotypes, having customizable fragrance experiences enhances theirsense of individuality and personal identity. Many Gen Z consumers see scent as another form of self-expression, similar to fashion or music taste

Fragrance often has its psychological and emotional resonance, so connecting scents with objects or even nature like a rose petal, will make the audience more inclined to buy the product. Authentically, I would connect the fragrance to sensory imagery, like nature, textures, or everyday moments, so the audience can picture the experience instead of just hearing product claims. Being honest about both what I like and what might not suit everyone helps build trust and makes the recommendation feel genuine rather than promotional.