Interview Questions
Uber
Uber Shuttles Creator - Boston University
Link an example of branded content:
Example: Coca-Cola – Coke Studio
What it is:
Coke Studio is a music platform created by Coca-Cola, where artists perform original songs and collaborations.
Why it’s branded content:
It’s entertainment first (music show), not a direct advertisement
Coca-Cola branding is present, but not pushy
The audience watches it for music, while subconsciously connecting with the brand
Key idea:
Instead of saying “Buy Coca-Cola”, they create something people enjoy and remember.
Uber
Uber Shuttles Creator - Boston University
Can you use the Uber Shuttles Service to get to the airport? If so, what date?
No
Uber
Uber Shuttles Creator - Boston University
Are you traveling via flight for Summer Break?
No

