How would you create content to engage and grow on social media, by appealing to both environmental causes and typical skincare routines?
I would create content that educates and raises awareness about the environmental impact of common skincare products and practices. I would share product reviews and recommendations in an authentic and insightful manner and display the behind the scenes of our brand commitment. I would also encourage my followers to share their eco friendly skincare routines and product experiences.
Linger Ln
Growth Marketing
What advice would you give to a new brand on social media or ad marketing strategies?
Some advice for new brands on social media would be to really know your audience, their interests, online behavior, and demographics to tailor your content and help it reach the right people. Another aspect would be to collaborate and partner with micro-influencers or complementary brands to expand your reach and engage with niche audiences.