I start by researching the target audience's demographics, needs, and challenges. For example, if I'm targeting candidates for a career in project management, I would craft content based on tools and techniques relevant to them-- such as ways for Project Managers to improve their teams effeciency and productivity.

Next, I would clarify the purpose of the content, either to inform, educate, or persuade. This will include clear, actionable messages.

I would also adapt the tone, style, and language to match the audience, whether professional, approachable, or technical-- ensuring the content resonates.

I would add hooks to grab their attention, break the content into digestible, easy to read sections, and include examples or stories, whether fictional or true, to improve engagement.

I like to include visuals, like charts and small graphics where possible. This, if context allows, would include interactive tools such as quizzes or checklists.

Before publishing any form of content, I will review for clarity and relevance, incorporate feedback (if provided), and analyze performance metrics to improve future content.