Interview Questions
Beri
Social Media & Influencer Manager (Female Skincare)

What kind of brands or content do you naturally gravitate toward on social?
I naturally gravitate toward brands and content that feel authentic, community-driven, and visually engaging. I love following small businesses, beauty and skincare brands, and creators who share behind-the-scenes content, product tips, or personal stories. I’m especially drawn to brands that have a clear message or purpose—whether it’s sustainability, self-care, or celebrating diversity—and know how to communicate that through creative, relatable content. I also enjoy following accounts that use humor, trending audio, or aesthetic visuals to make their posts stand out while still feeling true to their brand.
Beri
Social Media & Influencer Manager (Female Skincare)

What’s your process for gifting or seeding products to influencers and ensuring follow-through?
In my previous experience with influencer marketing, I was responsible for gifting and seeding products to creators in a way that felt genuine and aligned with our brand. I started by identifying influencers whose audiences matched our target market and reviewing their content to ensure quality and authentic engagement. I always personalized my outreach to build real relationships, making sure the influencer felt valued—not just like another name on a list. Once products were sent, I followed up professionally to confirm delivery and gather initial impressions. While I never pressured them to post, I tracked organic mentions using a spreadsheet and social listening tools, and I’d engage with any content they shared to help amplify their posts. This approach helped build trust, encouraged long-term partnerships, and led to high-quality user-generated content that we could repurpose across our channels.
Beri
Social Media & Influencer Manager (Female Skincare)

How do you ensure that social media content aligns with brand voice and values?
I’m a dependable and hard-working individual who takes pride in doing every job well. I’m always eager to learn, take direction, and step in wherever I’m needed. My background in customer service has taught me how to stay calm under pressure, communicate effectively, and work well with others. I’m excited for the opportunity to bring that same energy, reliability, and commitment to this role.