What's a strategy you'd suggest in order to spark curiosity and excitement ahead of a re-launch?
Give mini sneak-peeks at the new product, and promote the features of said product, like in this company, tease the new scents and recreate scenery based on that scent.
Please share a brand that does an incredible job of engaging their community on social. Why?
E.L.F does an amazing job of interacting with their audience and promoting their products, while also not feeling like a typical brand that tries too hard to be "hip". They listen to customer feedback and use actual reviews from customers on TikTok on their website for their most popular products, and make it easy for people who want those popular products to locate them by having a "Gone Viral" section with the text being the TikTok font.
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Gen Z Beauty Panel š
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