Interview Questions
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

what are some great ideas to hook social media users into watching our content? how do we tell the story better?
“Hook, Value, Retain” cycle
Focus on the benefit and not the “feature” of the product. Work it into viral recipes and trending drinks and drink alternatives
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

What social media metric do you prioritize and why? how do you get protein soda to go viral?
Engagement.
Understanding the “Hook, Value, Retain” cycle by playing into multiple strategies and angles like “Wait, that’s protein?”, leveraging the recipe hack culture by pushing ninja creamy recipes and “dirty soda” recipes, and targeting the “gym rats”.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

How would you engage Gen Z users on social media?
Feeding into Gen Z generated trends while they are relevant and before they are over done while using their lingo.







