I prefer using Canva for designing marketing assets because it allows me to work quickly while still producing clean, professional visuals.

The platform gives me access to strong templates, flexible layout tools and easy brand‑consistency features like saved colours and fonts.

It’s also great for creating multiple formats such as social posts, product graphics and promotional materials without needing complex software.

Overall, Canva helps me design efficiently while keeping everything visually cohesive and on‑brand.

I’ve worked on a variety of design projects using Canva, mainly focused on clean, structured, and visually engaging layouts. My experience includes creating resumes, social media graphics, simple product mock-ups, branded templates, and promotional visuals. I’m comfortable working with typography, colour palettes, and layout hierarchy to make designs look cohesive and easy to understand. I also enjoy refining designs for clarity and consistency, making sure each piece communicates the message effectively.

Jordan Howlett

1. His content aligns with fast-casual food culture.

   Jordan is well know for his food reviews, hacks and explanations on why foods taste the way they do. Smash kitchen sells bold, flavour forward products so Jordan's educational-entertaining style fits naturally with the brands products in a fun way.

2. He has massive reach with a highly engaged Gen Z audience.

   Jordan's videos go consistently go viral because he blends humour, story telling and food knowledge. His audience are young consumers who love trying new snacks, sauces and bold flavours. Collaborating with Jordan means that Smash Kitchen's products are in front of the demographic most likely to buy.

3. He drive real action, not just views.

   Jordan's followers have a lot of trust in his judgement - when he recommends a products, people actually go out to try it. For Smash Kitchen, a brand that is available in stores around the US, this means that Jordan's influence would translate into increased store purchases, higher brand awareness, viral product moments leading to repeat customer. Jordan's credibility makes him a strong creator to collaborate with.