For filming, I primarily use my iPhone for its high-quality camera and portability, along with a tripod and ring light to ensure stability and good lighting. For editing, I rely on CapCut and InShot for quick, trendy edits, as well as Canva for any additional design elements or text overlays. These tools allow me to create polished, platform-ready videos that are engaging, on-trend, and optimized for vertical formats like Instagram and TikTok.

I ensure my content drives high engagement by focusing on creating stories that feel authentic and relatable while still being visually captivating. I pay close attention to current trends and audience behaviors, weaving in hooks that grab attention within the first few seconds. My content style encourages interaction by inviting viewers to imagine themselves using the product, asking engaging questions, and ending with clear calls to action. By balancing creativity with strategy, I’m able to deliver content that resonates emotionally and keeps audiences coming back to engage.

I ensure detailed and accurate reporting during product testing by staying highly organized and documenting each step of the process as it happens. I take clear notes on functionality, usability, and overall experience, and I capture supporting visuals such as photos or videos to provide transparent proof of performance. I also compare my observations to the brand’s product claims to ensure I’m highlighting accurate results. By approaching testing with both a consumer perspective and a creator’s eye for detail, I’m able to give feedback that is honest, thorough, and valuable to both the brand and potential customers.