Interview Questions
Jenni
UGC Content Creator (Study Niche)

how would you ensure you are able to stick to the daily posting frequency?
I ensure I stick to daily posting by relying on systems, batching, and clear content frameworks, not last-minute creation. First, I plan content in weekly batches. I outline 7–10 video ideas in advance using repeatable StudyTok formats (POV, before/after, screen demo, myth vs fact). I then batch-record multiple videos in one or two focused sessions, which removes daily pressure and ensures consistency even on busy days. Second, I use content templates. Each video follows a simple structure—hook in the first 2 seconds, one clear takeaway, and a quick outcome. This speeds up creation and keeps quality consistent without overthinking. Third, I schedule posts in advance and keep a buffer of backup content (2–3 evergreen videos) for days when trends shift or energy is low. This guarantees I never miss a day. Finally, I track performance daily and adjust formats quickly, which helps me stay motivated and efficient—posting what works rather than reinventing content every day. In short, I treat daily posting like a system, not a creative gamble, which allows me to stay consistent long-term.
Jenni
UGC Content Creator (Study Niche)

what is your past experience with content creation and ugc campaigns?
I have hands-on experience creating short-form, UGC-style content focused on education, productivity, and AI tools—designed specifically to drive views, engagement, and follower growth on TikTok and Instagram. I’ve worked on content strategies where the goal was to go viral from new or low-follower accounts, using strong hooks, trend-led formats, and repeatable content frameworks. This included creating daily short videos that followed a clear structure (hook → value → outcome), testing multiple formats, and doubling down on what gained traction quickly. I’ve also created and managed UGC campaigns for digital tools, where content showed real use cases such as faster workflows, study hacks, or productivity improvements. These videos focused on screen recordings, before/after comparisons, and POV-style storytelling to make the tool feel relatable and useful rather than promotional. Beyond creation, I actively track performance—watch time, retention, saves, and comments—to refine hooks and formats. I also engage with comments and collaborate with other creators by dueting, stitching, and reacting to trending StudyTok content, which helps accelerate reach and community growth. Overall, my experience lies in building consistent, high-volume StudyTok content that feels authentic, educational, and algorithm-friendly, with a clear focus on driving views and virality.
W Labs
Influencer & Community Marketing Intern

What influencers should W Labs work with in 2026?
🚀 1. Mass Awareness & Lifestyle Creators These influencers are trusted voices in men’s lifestyle, grooming, and confidence — perfect for brand-level visibility and aspirational positioning. YouTube & TikTok Aaron Marino (Alpha M.) – Men’s grooming & style authority Blake Scott – Grooming, fashion, and lifestyle for men Teachingmensfashion – Everyday personal care, grooming, and style tips Real Men Real Style (Antonio Centeno) – Classic men’s style & confidence advice Why they work: They frame personal care as part of feeling confident and ready for life — aligning with W’s mission. W Labs Inc. 💪 2. Fitness & Active Lifestyle Creators These creators link sweat, performance, and recovery — ideal for demonstrating W’s effectiveness during workouts, outdoor life, and active days. Instagram / TikTok / YouTube 5. Ulisses Jr. – Fitness and lifestyle influencer 6. Bradley Martyn – Strength trainer with mainstream appeal 7. Massy Arias – Wellness & active lifestyle creator 8. Fitness influencers with male audiences (e.g., NateBowerFitness, Mike Thurston) Why this group: They naturally show deodorant & body care in action — post-workout, on the go, or before/after gym. W Labs Inc. ✂️ 3. Grooming & Skincare Micro-Influencers Smaller creators with strong engagement who produce how-to grooming content (reviews, routines, product comparisons). Ideal for authentic product talks. Examples 9. Micro TikTok reviewers (GroomTok) – everyday men showing morning routines 10. TikTok beard grooming creators – showing product performance on real skin/hair 11. Low-follower but niche Instagram reviewers – high trust within their communities Why they matter: High trust + product detail + genuine user perspective. 🧠 4. Culture & Humor Creators Creators who make relatable, funny content that can tie back to “feeling fresh and confident” — perfect for light-hearted social campaigns. TikTok / Reels 12. Funny male lifestyle TikTokers – humor around gym life, school/work, dating prep 13. Skits about hygiene routines – relatable day-to-day moments 14. Trend-based creators (use trending audio but integrate W products) Why this works: It keeps the brand fun, current, and culturally relevant. W Labs Inc. 🔥 5. Regional & Micro Communities These creators have smaller but highly engaged audiences — great for gifting, UGC, and tight-knit community buzz: Barbershop influencers – grooming tips and daily essentials Skincare/beauty reviewers with male following







