With TikTok, there is a lot of Gen Zers who want products and brands that really sell to them and that is beneficial for them. Normally when it comes to beauty products, us Gen Zers LOVE to see before and after pictures or videos of before using a product and after using it. Creating content that can include some aesthetically pleasing videos and with videos showing before and after the product results will gain much more attention because Gen Z can tend to love results a lot more since seeing is believing for us. As for the aesthetically pleasing, minimalism has been the new in and trendy aesthetic. Having backgrounds or settings that are minimalistic can appeal more to the eye.

The ability to interact with many people online as well as celebrities. It brings people together through fun videos. According to a statistic, Tiktok is the fastest growing social media by 18.3% which is to total about 78.7 million. That is a substantive amount of people and stories. Going on TikTok allows me to view so many stories, different cultures, and interact with people whether it is from like minded videos or complete random ones. It's a fun experience knowing that you're able to connect to the world in this way.

Clutch