Elf is thriving on social media, particularly TikTok. For instance, there has been a significant amount of engagement in the comments section, especially on TikTok, where consumers have been clamoring for the return of a specific primer and seeking alternatives to their current favorites. Consequently, Elf swiftly took action and is now in the planning stages for the comeback of these cherished products, alongside the introduction of new items that are sure to captivate others. Their adeptness at tuning in to their audience and delivering a prompt response is precisely the trait that many individuals admire in a company.