To help Saint James Tea become recognizable and loved on my campus, I would consistently create authentic content on TikTok and Instagram showing how the drink fits naturally into college life like during study sessions, group hangouts, and campus events. I would also introduce it to friends and classmates, share honest reviews, and encourage others to try it. By combining social media content with word of mouth on campus, I would help build excitement and familiarity around the brand.

I would encourage people to purchase Saint James by creating authentic content on my social media that shows how I incorporate the product into my daily routine. Through TikToks, Instagram reels, and stories, I would highlight the convenience of ordering from Amazon as well as the experience of finding it in local stores. I would also share honest reviews, product features, and reminders of where followers can easily purchase it, making it feel natural and accessible.

i would introduce Saint James to my campus by sharing it through authentic social media content like TikToks, Instagram posts, and ‘day in my life’ videos that show how the brand fits into student life. I live in a cooperative housing community with multiple houses of students, so I’m constantly around large groups of people during study sessions, group dinners, and social events, which makes it easy to organically introduce and share the brand with others.