For an app like StyleSwap, I’d focus on trends that blend creativity, humor, and quick visual impact — the kind of content that makes people want to play with the app right away. I’d lean into things like:

Outfit transformation trends — before-and-after or “POV: I used StyleSwap to try her look” style videos.

Meme and pop culture audio — tapping into trending sounds that match fashion moods or aesthetic humor.

I use Canva for most graphic design and quick content creation because it’s great for templates, branding consistency, and social posts. For video editing, I use CapCut and Adobe Premiere Rush they’re perfect for TikTok or Reels-style edits with transitions, captions, and effects.

I keep content engaging by staying tuned into what people are actually connecting with: trends, conversations, and moods and then finding ways to tie that back to the brand’s voice. I like mixing formats too: short videos, carousels, quotes, and behind-the-scenes clips so the feed never feels repetitive.

I also make sure the content feels human whether that’s using real stories, humor, or authentic visuals. When people can see themselves in the content, they’re way more likely to stop scrolling and engage.