Before anything, I like to get a mental image of how I want the content to feel. I’m super visual, so moodboards or just collecting references really help me get inspired and shape the overall vibe. Once I have that, I think about who the content is for and what emotion or reaction I want to spark , whether it’s curiosity, confidence, or just a quick smile. Then I scroll through TikTok and Reels to see what’s trending. When editing on CapCut, I pay a lot of attention to pacing, visuals, and whether it works without sound.

Honestly, I’m always on TikTok and Instagram, so I naturally stay in the loop just by scrolling. I pay attention to what’s trending, not just sounds, but also hook formats, editing styles, and how creators open their videos to grab attention. I also save a lot of posts and ads that catch my eye and try to break down why they worked.

Throughout my communications major at university, I was regularly involved in video projects both behind the scenes and on camera. I often helped with cameras, lighting, props, and prepping everyone for shoots. Later, during my internship at Mundo Pilates, I worked mostly behind the scenes but also appeared in some videos where I acted and helped convey the calm and balance Pilates brings to me personally.In one university branding class, we collaborated on a feature for Los Tiempos, which is a major newspaper in my hometown. The project was about Téntica, a young crochet brand. I helped with the shoot behind the scenes but also stepped in front of the camera and became a model for the campaign, including being on the cover of the magazine. It was a valuable experience that taught me how to balance the creative and presentational sides of storytelling while authentically representing a brand.