Creating a visual storytelling, such as behind the scenes, or getting to know more about the artists, as it's important the audience see that there's a real person behind the art, and what motivates them. Also creating engaging stories, with polls or questions that spark up a conversation, as well as responding to comments in the posts.

I worked as a social media manager for a hospitality store, where I was able to increase by 930% their reach and +230% their engagement by using engaging stories, and visually attractive posts.

I spend a lot of time on social media, to see what really is resonating and working within different creators, as well as following pages specialized in social media and marketing trends that are really insightful such as @becauseofmarketing. This gives me an overall view of the current trends and algorithm changes.