I've had the opportunity to work with Good Molecules, which gave me valuable insight into the skincare and wellness community. That experience showed me how wellness consumers engage with content—they're looking for authenticity, education, and transparency, not just polished marketing. While most of my portfolio includes fashion brands like Motel Rocks, Princess Polly, and Edikted, those projects taught me essential skills in storytelling, visual identity, and creating aspirational content that drives engagement. Fashion and wellness actually share a lot of common ground—both are lifestyle-focused, community-driven, and rely heavily on visual storytelling and relatability. I see this role as a perfect opportunity to tap deeper into the wellness field and combine my content creation skills with my genuine passion for the space. I'm energized by the idea of creating social-first content that resonates with a wellness-focused audience and helps build a community around holistic health.

Consistency starts with having a clear brand identity established from the beginning—a defined color scheme, typography system, logo usage guidelines, and visual style that becomes instantly recognizable. When consumers can associate a brand with its image at a glance, you've achieved strong brand equity. I work from established brand guidelines or create style templates that lock in colors, fonts, logo placement, and visual treatments. I maintain a content library of approved assets, graphics, and templates to ensure cohesion across all posts

My approach to social-first content starts with understanding that each platform has its own language and audience behavior. I don't just repurpose content across channels—I design specifically for where it will live. I'm passionate about creating engaging, visually appealing content that stops the scroll. This means leading with strong hooks in the first 3 seconds, using dynamic edits with intentional pacing, and crafting narratives that feel native to the platform. Whether it's a quick-cut TikTok, a carousel story on Instagram, or a thread on X, I think about how people actually consume content in those spaces—often with sound off, always quickly, and with high expectations for production value