First of all, I analyse the brand - what does it try to accomplish, what problem does it solve, how well it solves that problem. Then I hook with an emphasis on making the solution easy and effective. I also strongly believe that visuals and energy are just as if not more important. The hook should be engaging visually and audibly to grab the attention and make the person stop scrolling! This is backed by research showing that we have around 2-3 seconds to try and get the attention of the potential viewer!

The tailscale VPN service video concept was a big success of mine! Instead of focusing only on the app itself, I started with showcasing the limited possible solutions for the problem and emphasized the pain points they cause. After, I showcased focusing on the simplicity of the solution the app provides!

Ran a gaming Youtube channel a few years ago, so I am really familiar with the space in general. Recently started creating UGC content, working with SaaS platforms showcasing the problems they solve and their uses!