Client feedback is something I take seriously and act on quickly. When a client shares input, whether it's a caption tweak, a design preference, or a shift in direction, I understand their perspective, ask clarifying questions if needed, and try to make sure the next post reflects what they envisioned. I'd rather over communicate than miss the mark twice.

I've managed social media across multiple brands, Rachel Allan, Orangetheory Fitness, and Skullz n' Bunniez, each with a completely different voice and audience. That experience taught me how to stay responsive to feedback while keeping content on brand and cohesive. Managing multiple accounts means every client deserves to feel like the priority, and clear, timely communication is how I make that happen.

Sales is something I've built real experience in. At Orangetheory, Fitness, I achieved a 100% lead-to-member conversion rate, the highest among all sales associates, while supporting record high revenue growth. As Manager and Lead Sales Rep at Skullz n' Bunniez, I developed strategies that increased revenue and improved customer retention. I also bring a brand marketing perspective from my time as a Social Media Strategist at Rachel Allan.

What draws me to Couture is that I'm your target market. As a student athlete at IU and active in campus organizations, I understand what clubs, sororities, and frats are looking for, and I know how to turn that into sales. I'd love to bring my track record and campus presence to help Couture grow.

At Orangetheory, I had a prospective client who toured the studio and took a sample class, but didn’t sign up right away. I followed up with a personalized message a couple of days later, highlighted a promotion they were eligible for, and addressed a concern they had about scheduling flexibility. After answering a few follow up questions and offering to help them book a class that fit their schedule, they decided to join that same week. The key was staying persistent while keeping the message helpful and tailored, not pushy. This has led me to be the only sales representative with a 100% lead to member conversion rate.