I approach short form content by prioritizing an immediate visual or emotional hook within the first 3 seconds to stop the scroll. My strategy relies on authentic, relatable storytelling and clean, fast paced editing using well-timed cuts and text overlays to keep the viewer engaged. Especially for community driven or niche apps, I focus on creating raw, and honest content (like car or kitchen vlogs) because viewers connect far more with a real face and genuine human experience than a heavily polished ad. Hence making UGC videos.

The story of the individual and how they understand themselves as well as the viewers, which helps their engagement too. The hooks should be funny and visual hooks tend to help catch their attention. There should be cuts with a three second gap.