Since this will be my first March Madness experience at Huron University College, I haven't personally witnessed the campus traditions yet. However, Western University, known for its vibrant student life, has a reputation for creating an energetic atmosphere around sports events, including March Madness. From my conversations with upper-year students, I’ve learned that watch parties are a big deal, with students gathering in lounges and residence halls to cheer for their favorite teams. The competitive spirit is often amplified through friendly sports-related challenges and events hosted by various student organizations. This sense of unity and excitement makes it an ideal time for an activation like "Uber One Madness Zone" to further enhance campus engagement. I look forward to experiencing and contributing to these traditions this year.4o

As a first-year student at Huron University College, I have taken on various leadership and volunteer roles that allow me to positively impact my campus and beyond. I serve as the Southwest Brough House residence representative, where I work to enhance the student living experience by addressing issues, fostering community engagement, and organizing events. Additionally, I am a CMHQ Global Country Ambassador for Brunei, representing my home country on an international platform, building cross-cultural connections, and promoting Brunei’s unique identity.Beyond these roles, I volunteer for Huron's Foot Patrol program, ensuring student safety, and I have been accepted into the Scotiabank Customer Assistance Program (CAP), where I assist customers and enhance service experiences. In all these capacities, I consistently lead by example, foster collaboration, and strive to create a positive environment for those around me. My diverse leadership experiences have honed my skills in communication, problem-solving, and relationship-building, making me well-equipped to engage with different groups and communities effectively.

My idea for a unique and engaging March Madness campus activation is the "Uber One Madness Zone," a pop-up event that blends the excitement of basketball with the convenience of Uber services. The event would feature basketball-themed mini-games, such as a 3-point shootout and a half-court shot challenge, where students can win Uber credits, free trials, and branded merchandise. A "Ride & Dine" lounge with live-streamed games and free samples from local restaurants partnered with Uber Eats would create a lively atmosphere. To amplify engagement, a social media contest using the hashtag #UberOneMadness would encourage students to share their experience for a chance to win more rewards. With exclusive sign-up offers, pre-event marketing, and influencer partnerships, this activation would create buzz, drive Uber One subscriptions, and foster a strong connection between the brand and the student community.