Most of the posts make it unclear what the product is, leading to people liking the post, but not really knowing what you were trying to promote. I would suggest starting off the reels with the same 3-second rule, with some eye-catching imagery displaying how toxic candle fumes can be to our pets. For normal posts, I would go with high-quality photos that lead people to want to swipe (this is where memes could come in handy).

I would suggest keeping up with recent trends -- not just literal trends, but also trends in editing style, content form, audios chosen, etc! The three second rule could also be applied, where unless there is engaging content in the first three seconds, users will scroll down. I think voiceovers could really change the game, as well as engaging captions.