In my last job, we worked with clients from diverse cultural and religious backgrounds—Nigerian, Tamil, Hindu, Christian, and more. It was important to be thoughtful and respectful in all creative work. I made sure to research cultural norms, avoid assumptions, and tailor messaging or visuals to reflect the audience appropriately. I also asked for team feedback to ensure our approach felt inclusive and authentic. This helped us build stronger client relationships and create campaigns that resonated across cultures.

Yes, I’m 22 years old. While creating sales and traffic reports, I noticed one product in a collection was consistently outperforming others in sales—even though web traffic was evenly spread. I brought this insight to my manager and proposed a focused campaign. We launched a “Product of the Month” initiative, using email marketing and social media to spotlight top performers. The campaign boosted sales by 20%, so we made it a recurring strategy for future collections. I was motivated by the chance to turn data into action and contribute beyond my day-to-day tasks.

To launch a strong digital campaign for New Brew, I’d start by deeply understanding the target audience—health-conscious, social, and sober-curious consumers. From there, I’d build a compelling brand story around mindful drinking and lifestyle appeal. I’d activate across high-impact channels like Instagram, TikTok, influencer partnerships, and SEO-driven content, combining creativity with data to test, learn, and scale what works.