My Portfolio
Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds a brand focuses on trust, storytelling, and long term connection, while content that drives purchase is more direct, highlighting benefits and clear calls to action. Both are important and should be balanced.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I’d create a short reel showing real life use and benefits in a relatable way, as it drives higher engagement and trust.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would focus on high engagement short-form content like reels showcasing benefits, transformations, and real life use cases. Along with that, I’d collaborate with fitness and lifestyle creators, actively engage in comments or DMs



