Interview Questions
Chay Spirits
Social Media Engagement Manager

What metrics do you prioritize to measure social media success?
Shares = influence. Saves = value. Watch time = growth
Chay Spirits
Social Media Engagement Manager

How would you increase engagement for a low-carb, zero sugar brand on social media?
Build a Strong Content Identity (Not Just Product Posts)
Short-Form Video is Your Growth Engine
Tap Into Niche Communities (This is KEY)
Make Engagement Interactive (Not Passive)
Lean Into “Guilt-Free Indulgence” Messaging
Create Shareable Content (Virality Layer)
UGC (User-Generated Content) Flywheel
Data-Driven Optimization (What Most Ignore)
Collaborations That Actually Work
Consistency + Personality = Growth
Smash Kitchen
Social Media Marketing Intern

Show us a creator smash Kitchen should collaborate with and explain why?
Joshua Weissman
High-energy, personality-driven content
Strong focus on “better-than-store-bought” food
Massive reach + trust
Perfect for product integration

