I measure the success of a graphic in a video campaign by analyzing engagement and performance metrics such as view-through rate, audience retention, click-through rate while also reviewing how viewers interact with the video when the graphic appears, using platform analytics and A/B testing to compare different designs, assess clarity, timing, and brand recall, and combine this data with qualitative feedback like comments or client input to determine whether the graphic effectively captures attention, reinforces the message, and drives the intended action.

I’m proficient in a range of design tools, including Adobe Creative apps, Canva, IbisPaint, etc. Using multiple tools allows me to adapt my workflow depending on the project’s needs.

I successfully engaged with a social media account by creating content that followed a trending format.