What's your favorite brand right now & why?
My favorite brand right now is Nike. I appreciate Nike's commitment to sustainability and ethical production practices. Additionally, their products are high-quality and durable, which is important to me as a consumer. Nike also has a strong brand identity and marketing strategy that resonates with me. Overall, I feel good about supporting a brand that aligns with my values and produces products that I enjoy using.
Crush
Head of College Field Operations
How would you launch a new app on a college campus?
Launching a new app on a college campus requires careful planning and execution. Firstly, it is important to identify the target audience and understand their needs and preferences. Conducting market research and gathering feedback from students can help in creating an app that caters to their requirements. Secondly, promoting the app through various channels such as social media, campus events, and student organizations can help in generating buzz and increasing awareness. Additionally, offering incentives such as discounts or exclusive features to early adopters can encourage students to download and use the app. Finally, continuously collecting feedback and making improvements to the app based on user suggestions can help in retaining users and building a loyal user base.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
One creative concept that could excite students about Poparazzi is the idea of gamification. By turning the app into a game, where users earn points or rewards for sharing high-quality and engaging content, students would be more motivated to participate and showcase their creativity. This could be achieved by implementing a system where users can earn badges or level up based on the quality of their posts, encouraging friendly competition and a sense of achievement.