Interview Questions
Hammitt
Hammitt Clear Bag College Content Campaign

What’s your typical turnaround time from receiving a product to delivering content?
2 weeks (but we can shorter/lengthen this timeline based on the campaign timeline).
Hammitt
Hammitt Clear Bag College Content Campaign

How would you make your content stand out on TikTok/Instagram while staying true to Hammitt’s brand tone (fun, approachable, elevated)?
We would make the content's focus on sorority game day style, as this is often lacking within the UCLA community with little to no exciting content and designs. We would style the bag with cute UCLA merch, good lighting and focus in the video, and trending music. We would end our video with a few sisters using the bag at one of our game days as well, showing that the bag works and is very convenient.
Hammitt
Hammitt Clear Bag College Content Campaign

Which of the four content pillars (Game Day Outfits, What’s in My Bag, Styling Tips, Quality Call-Outs) do you feel most confident creating, and why?
We feel most confident creating Game Day outfits, as this is a content type we have already created. Most recently, we posted a TikTok with recruitment outfit inspiration, and are looking to create more day in the life and parasocial-style content. This video did very well for us and the quality was on par with our standards, so we could definitely create some amazing content here.