A creative way I would lead sampling efforts both on and off campus is by turning them into fun, social experiences rather than just product handouts. On campus, I would host mini “get ready with me” pop-ups before game days, campus events, or step shows where students can test ColourPop products, swatch shades, and take quick photos or videos. I’d encourage participants to share their looks on social media using a custom hashtag to increase visibility. Off campus, I would collaborate with local events, beauty supply stores, or community gatherings and create festive sampling moments where people can try products while learning how to use them for special occasions. By combining sampling with interaction, creativity, and social media engagement, I can make the experience memorable and help build genuine excitement around the brand.

I would engage my audience by creating fun and interactive content such as a “Get Ready With Me” for game day or festive events using ColourPop products. By walking my audience through my makeup routine, explaining my shade choices, and showing how versatile ColourPop palettes are for bold, high-energy looks, I can make the content feel personal and relatable. I would also involve my followers by asking them to help choose palettes or colors through polls and comments, which encourages interaction and builds excitement. Showing the final look alongside my dance sisters or before heading out to an event helps create a sense of community and inspiration, making ColourPop feel like the go-to brand for confident, celebratory makeup moments.

I love ColourPop Cosmetics because it truly understands creativity, versatility, and self-expression. Their wide variety of makeup palettes offers an incredible range of shades that work for every mood, skin tone, and occasion, making it easy to create both bold and subtle looks. The pigment and blendability of the shadows allow me to confidently experiment with color, whether I’m getting ready for a casual day or going all out for game day. Using ColourPop with my fellow dance sisters makes getting ready even more exciting, because we can coordinate looks, play with team colors, and feel unified and confident before stepping out. ColourPop isn’t just makeup to me—it’s a fun, empowering way to express our style and show up looking and feeling our best together.