To engage customers and promote TONYMOLY products, I’d focus on creating a two-way conversation across social platforms, particularly Instagram, TikTok, and Twitter. I’d highlight the fun and playful nature of the brand by featuring product demos, skin care routines, and behind-the-scenes looks at how the products are made. Encouraging user-generated content with campaigns like “show us your TONYMOLY routine” or “#TONYMOLYGlow” would help build community and increase engagement. Collaborating with influencers and beauty creators who align with the brand’s vibe would be key to reaching a wider audience. I’d also respond promptly to comments and messages, asking customers to share their favorite products or results, and incorporating feedback into future content. Special promotions like giveaways or exclusive discounts for followers would further incentivize participation and loyalty. The goal is to make TONYMOLY fun, interactive, and approachable while ensuring it feels personal and connected to its customers.

Yes!

Absolutely. I was part of a TikTok campaign for a local thrift store aiming to attract younger shoppers. We focused on creating short, trend-driven videos that showcased budget-friendly fashion finds—think thrift hauls, outfit challenges, and “look for less” comparisons. What made it successful was our strategy to blend trending audio and formats with authentic, everyday styling tips. We also encouraged customers to share their own thrift finds using a branded hashtag, which led to a wave of user-generated content. By engaging directly with comments, stitching fan videos, and posting consistently, we grew the account’s followers by 300% in just six weeks and saw a noticeable increase in in-store foot traffic. The key was staying authentic, timely, and community-focused.