Dollar Shave Club is a brand that instantly comes to mind with their humorous and engaging social media campaigns. They also sponsor many content creators to reach a whole new audience. A humorous marketing strategy makes them unique and memorable. I believe they also use a subscription based product model, which is also affordable. The high quality razors and grooming products get delivered straight to the customers on a regular basis. Engaging, humorous, and innovative ads allow for them to build brand loyalty and set them apart from their competitors.