He/Him
Tyler
First Generation Marketing and Journalism/Mass Communications student passionate about creative storytelling, digital media, and making meaningful connections through all forms of content.
Endorsements
Verified
Well Connected
Campus professional
About Me
University of Iowa
Iowa City, IA, USA
Class of 2026
The University of Iowa
Journalism / Mass Communications, Marketing, Media Management
Class of 12/2026
American college of thessaloniki
study abroad
Class of 05/2025
Iowa City, IA, USA
Skills
Interests
My Clubs and Associations
Zealous Magazine
American Marketing Association
Environmental Coalition
Public Relations Student Society of America
Associated Residence Halls
Zealous Magazine
American Marketing Association
Environmental Coalition
Public Relations Student Society of America
Associated Residence Halls
Brands I Follow
My Portfolio
Interview Questions
Pound Cake
Graphic Designer for Social Media Campaigns
How do you approach maintaining brand consistency in your designs?
I approach brand consistency by first fully understanding the brand’s identity before designing anything. That includes studying the brand’s mission, target audience, tone, color palette, and overall personality. This foundation allows me to make thoughtful creative choices rather than purely aesthetic ones.
To me, consistency is not about repeating the same visuals across platforms. It is about maintaining alignment with the brand’s core values and message. I believe creativity should evolve and adapt, but it should always remain recognizable and cohesive to the audience.
Pound Cake
Graphic Designer for Social Media Campaigns
What experience do you have creating social media graphics? Please be specific (portfolio link, link to graphics, etc.)
I have experience creating social media graphics through my role as Head of Marketing and Social Media Coordinator for Zealous Magazine, a student-led editorial publication at the University of Iowa. I design graphics primarily using Canva and Adobe Creative Suite, and I focus on maintaining a cohesive brand identity across Instagram, TikTok, and promotional materials. For our most recent issue launch, I developed a cohesive content calendar and visual theme that aligned with the issue concept. I am most proud of the TikTok campaign I designed and helped execute that reached over 1.4 million views, significantly increasing engagement and follower growth. I also create vision boards for our team to ensure visual consistency across posts and stories.
Portfolio Link: https://tylerhorn.my.canva.site/
Zealous Website:
https://tylerhorn.my.canva.site/zealousmagazine/
Zealous Instagram:
https://www.instagram.com/zealousuiowa/?hl=en
Zealous TikTok: