To amp up the vibe, I'd blend my personal content style with showcasing and promoting SwagPunch's unique vibe by sharing the dance videos my friends and I create, featuring the outfits from the app. Tagging the brand, mixing in some day-in-my-life vlogs, and starting each video by sharing the outfit I'm rocking and where it's from would really make the content pop!

I had a really successful content campaign when I made paper butterflies for Valentine’s Day and handed them out to everyone I went to school with during my sophomore year. The video blew up with 100,000 views and 10,000 likes. Even though it’s not the most, for someone who wasn't posting regularly, that was a good start. I measured success by the high engagement, especially how many people left comments wanting a tutorial on how to make the paper butterflies and how many replays the video got.

A great method for staying on top of social media trends is to follow industry leaders and influencers in your niche. Use tools like Google Trends, Twitter hashtags, and Instagram Explore to see what’s popular. Also, engaging with your audience and paying attention to their feedback can give you insights into what they find interesting. This way, you can create content that not only stands out but also resonates with your followers!